It’s no secret that the industry driving South Florida’s billion-dollar tourism business is hospitality. On and off the beach, Miami is teeming with new hotels—some of them global brand expansions, some of them North American debuts.
Attracted by the city’s demographics (including its diversity), many luxe international brands, such as Argentina’s Faena, Spain’s ME by Meliá, Singapore’s Como Hotels and Resorts, and Swire’s Hong Kong-based East, have recently made their US debuts in Miami.
Hotels are “just exploding right now,” says Paul Gray, founder and managing director of Cube, The Hospitality Group. “Many brands have launched here.” East (788 Brickell Plz., 305-712-7000), a 40-story tower with a Zen-like aura at Brickell City Centre, boasts 352 rooms, three floors of event spaces, the Asian-inspired rooftop bar Sugar, and the Uruguayan restaurant Quinto La Huella.
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