The first six months of this year were ones for the record books, as Florida welcomed 57.4 million visitors — the highest number in that time span in state history.
The record numbers represent a 4.3 percent increase over the year. In the second quarter alone, 27.3 million visitors came to the state, an increase of 3.1 percent over the year.
“The Florida tourism industry has a tremendous amount of momentum because every month we have millions of new visitors who are experiencing the best tourism product on earth and returning home to share their Florida memories with friends and family,” said Will Secombe, president and CEO of Visit Florida.
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