New technology is transforming every aspect of commercial real estate: financing, pricing, design, construction and marketing. Industry leaders and innovators agree these changes could substantially decrease costs and boost profits.
Changes already underway and groundbreaking products being launched mean that developers won’t have to drag potential investors and tenants to marketing centers, or even create the expensive centers.
The developer can visit prospects with virtual reality (VR) viewers in hand to give them a more realistic visual experience, as the nearly 200 guests at Bisnow’s Future of Real Estate event learned.
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